July 2, 2026
Mr. Gottheimer (for himself, Mr. Kean, and Mr. Liccardo) introduced the following bill; which was referred to the Committee on Energy and Commerce
To require AI-generated content is labeled as AI-generated with the metadata of the output or by other technological means, and for other purposes.
Section 1. Short title
This Act may be cited as the Spot the Fakes Act
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Sec. 2. Requirement to label AI-generated content as AI
(a) Requirement To label as AI
A person that owns or controls AI-generated content shall label such content as AI-generated within the metadata of the output or by any other technological means to provide indelible verification of provenance as determined appropriate by the Director of the National Institute of Standards and Technology.
(b) Required method of disclosure
Not later than 6 months after the date of the enactment of this section, the Commission, in consultation with the Director of the National Institute of Standards and Technology, shall issue regulations that determine the method for how the label required under subsection (a) is shown in the metadata or by other technological means.
(c) Enforcement by Federal Trade Commission
(1) Unfair or deceptive acts or practices
A violation of subsection (a) or a regulation promulgated under such subsection shall be treated as a violation of a regulation under section 18(a)(1)(B) of the Federal Trade Commission Act (15 U.S.C. 57a(a)(1)(B)) regarding unfair or deceptive acts or practices.
(2) Powers of Commission
The Federal Trade Commission shall enforce subsection (a) and any regulation promulgated under such subsection in the same manner, by the same means, and with the same jurisdiction, powers, and duties as though all applicable terms and provisions of the Federal Trade Commission Act (15 U.S.C. 41 et seq.) were incorporated into and made a part of this Act. Any person who violates such subsection or a regulation promulgated under such subsection shall be subject to the penalties and entitled to the privileges and immunities provided in the Federal Trade Commission Act.
(d) Definitions
In this section:
(1) Artificial Intelligence; AI
The terms artificial intelligence and AI have the meaning given the term artificial intelligence in the National Artificial Intelligence Initiative Act of 2020 (15 U.S.C. 9401).
(2) AI-generated content
The term AI-generated content includes any video, image, audio, text, or any other medium that is generated by artificial intelligence.
(3) Commission
The term Commission means the Federal Trade Commission.
(4) Metadata
The term metadata has the meaning given that term in section 3502 of title 44, United States Code.