This bill reinstates mandatory country-of-origin labeling (COOL) requirements for beef. COOL is a labeling law that requires retailers, such as full-line grocery stores, supermarkets, and club warehouse stores, to provide information to customers regarding the source of certain foods.
Specifically, the bill requires the Office of the U.S. Trade Representative (USTR), in consultation with the Department of Agriculture (USDA), to determine a means of reinstating mandatory COOL for beef that is compliant with World Trade Organization rules. The USTR and USDA must implement the means of reinstating mandatory COOL for beef within one year of the bill's enactment.